The observational research handbook :
Abrams, Bill.
The observational research handbook : understanding how consumers live with your product / Bill Abrams. - NTC Business Books, 2000. - xxiv, 277p ; 23 cm.
At head of title: American Marketing Association.
Includes bibliographical references and index.
Open access.
99044308
Consumer behavior--United States.
Marketing--United States.
The observational research handbook : understanding how consumers live with your product / Bill Abrams. - NTC Business Books, 2000. - xxiv, 277p ; 23 cm.
At head of title: American Marketing Association.
Includes bibliographical references and index.
Open access.
99044308
Consumer behavior--United States.
Marketing--United States.