Introduction to marketing :
Palmer, Adrian, 1955.
Introduction to marketing : theory and practice / Adrian Palmer. - Oxford ; New York : Oxford University Press, c2004. - xxiv, 645 p. : ill. ; 25 cm.
Includes bibliographical references and indexes.
Open access.
0199266271
Marketing.
Introduction to marketing : theory and practice / Adrian Palmer. - Oxford ; New York : Oxford University Press, c2004. - xxiv, 645 p. : ill. ; 25 cm.
Includes bibliographical references and indexes.
Open access.
0199266271
Marketing.