Creating corporate reputations :
Dowling, Grahame R. (Grahame Robert)
Creating corporate reputations : identity, image, and performance / Grahame Dowling. - Oxford ; New York : Oxford University Press, 2001. - xx, 299 p. : ill. ; 25 cm.
Includes bibliographical references and index.
Open access.
0199252203
Corporate image.
Corporations--Public relations--Case studies.
Brand name products--Management.
Creating corporate reputations : identity, image, and performance / Grahame Dowling. - Oxford ; New York : Oxford University Press, 2001. - xx, 299 p. : ill. ; 25 cm.
Includes bibliographical references and index.
Open access.
0199252203
Corporate image.
Corporations--Public relations--Case studies.
Brand name products--Management.