Global marketing and advertising :
Mooij, Marieke K. de, 1943.
Global marketing and advertising : understanding cultural paradoxes / Marieke de Mooij. - 2nd ed. - Thousand Oaks, CA : Sage, 2005. - xvi, 269 p. : ill. ; 26 cm.
Includes bibliographical references and index.
Open access.
1412914760
Target marketing--Cross-cultural studies.
Advertising--Cross-cultural studies.
Consumer behavior--Cross-cultural studies.
Global marketing and advertising : understanding cultural paradoxes / Marieke de Mooij. - 2nd ed. - Thousand Oaks, CA : Sage, 2005. - xvi, 269 p. : ill. ; 26 cm.
Includes bibliographical references and index.
Open access.
1412914760
Target marketing--Cross-cultural studies.
Advertising--Cross-cultural studies.
Consumer behavior--Cross-cultural studies.