Advertising :
Wells, William, 1926-
Advertising : principles & practice / William Wells, John Moriatry. - 7th ed. - Upper Saddle River : Pearson Education, 2006. - xxxi, 592p : ill. ; 28 cm.
Includes bibliographical references and index.
Open access.
Advertising.
Advertising : principles & practice / William Wells, John Moriatry. - 7th ed. - Upper Saddle River : Pearson Education, 2006. - xxxi, 592p : ill. ; 28 cm.
Includes bibliographical references and index.
Open access.
Advertising.