Global marketing management /
Keegan, Warren J.
Global marketing management / Warren Keegan J. - Upper Saddle River : Prentice-Hall, 1998. - xiv, 639p : ill. ; 26 cm.
Includes bibliographical references and index.
Open access.
0139030239
9823506
Export marketing--Management.
Export marketing--Management--Case studies.
Global marketing management / Warren Keegan J. - Upper Saddle River : Prentice-Hall, 1998. - xiv, 639p : ill. ; 26 cm.
Includes bibliographical references and index.
Open access.
0139030239
9823506
Export marketing--Management.
Export marketing--Management--Case studies.