The complete database marketer :
Hughes, Arthur Middleton.
The complete database marketer : second-generation strategies and techniques for tapping the power of your customer database / Arthur M. Hughes. - 2nd ed. - New York : McGraw-Hill, 1996. - xi, 610p ; 23 cm.
Includes index.
Open access.
1557388938
9521714
Database marketing.
The complete database marketer : second-generation strategies and techniques for tapping the power of your customer database / Arthur M. Hughes. - 2nd ed. - New York : McGraw-Hill, 1996. - xi, 610p ; 23 cm.
Includes index.
Open access.
1557388938
9521714
Database marketing.