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JMR, Journal of marketing research.

JMR, Journal of marketing research. - Chicago : American Marketing Association, 1964. - v : ill ; 28 cm. - vol.26 nos 1-4(1989-1992);vol.32 nos 3-4(1995);vol.33 nos 1-4(1996);vol.34 nos 1-4(1997);vol.35 nos 1-2(1998).

Quarterly. Indexes.

Closed.

ISSN: 00222437

Subjects--Topical Terms:
Marketing research--Periodicals.

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