Cases in marketing management /
Bernhardt, Kenneth L., 1944-
Cases in marketing management / Kenneth L. Bernhardt, and Thomas C. Kinnear. - 5th ed. - Homewood : Irwin, 1991 - xvi, 815 p. ; 24 cm.
Open access.
0256088322
Marketing--Management--Case studies.
Marketing--Decision making--Case studies.
Cases in marketing management / Kenneth L. Bernhardt, and Thomas C. Kinnear. - 5th ed. - Homewood : Irwin, 1991 - xvi, 815 p. ; 24 cm.
Open access.
0256088322
Marketing--Management--Case studies.
Marketing--Decision making--Case studies.