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Marketing research essentials /

McDaniel, Carl D.

Marketing research essentials / Carl McDaniel Jr., Roger Gates. - 6th. - Hoboken, NJ : John Wiley, c2008. - xii, 493p : ill ; 26cm + CD-ROM (4 3/4 in.) - SPSS for Windows .

Includes SPSS student software version 15.0 for Windows.

Includes bibliographical references and index.

Open access.

ISBN: 9780470131985

Subjects--Topical Terms:
Marketing research.

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