Successful direct marketing methods :
Stone, Bob, 1918-2007.
Successful direct marketing methods : interactive, database, and customer-based marketing for digital age / Bob Stone and Ron Jacobs. - 8th ed. - New York, NY : McGraw-Hill, c2008. - xxviii, 663p : ill ; 25cm.
Includes index.
Open access.
0071458298
Direct marketing.
Successful direct marketing methods : interactive, database, and customer-based marketing for digital age / Bob Stone and Ron Jacobs. - 8th ed. - New York, NY : McGraw-Hill, c2008. - xxviii, 663p : ill ; 25cm.
Includes index.
Open access.
0071458298
Direct marketing.