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Contemporary marketing.

Boone, Louise.

Contemporary marketing. - 2009 edition. - Mason : Thomson/South-Western, 2009. - iv, 664 p : ill ; 28 cm.

includes bibliographical refernces and index.

Open.

ISBN: 0324580215

Subjects--Personal Names:
Kurtz, David L jt auth.

Subjects--Topical Terms:
Marketing.

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