30 second seduction :

Gardner, Andrea.

30 second seduction : how advertisers lure women through flattery, flirtation, and manipulation / Thirty second seduction Andrea Gardner. - Berkeley, CA : Seal Press : Distributed by Publishers Group West, c2008. - 283 p. ; 21 cm.

Includes bibliographical references (p. 273-280)

The scholar -- The best friend -- The fan -- The player -- The show-off -- The dreamboat -- The romantic -- The sneak -- The fence mender -- Epilogue.

9781580052122 1580052126

2007039236


Women consumers--United States.
Women in advertising--United States.
Marketing--United States.

HF5415.33.U6 / G34 2008

659.101/9