Customer relationship management :
Customer relationship management : a global perspective /
by Gerhard Raab ... [et al.].
- Aldershot, Hampshire, England ; Burlington, VT : Gower, c2008.
- ix, 204 p. : ill. ; 24 cm.
Includes bibliographical references and index.
9780754671565 (alk. paper)
2007046694
Customer relations--Management.
HF5415.5 / .C83625 2008
658.8/12
Includes bibliographical references and index.
9780754671565 (alk. paper)
2007046694
Customer relations--Management.
HF5415.5 / .C83625 2008
658.8/12