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Essentials of marketing research

Essentials of marketing research Joseph F. Hair, Jr. ... [et al.] - 1st ed. - Boston McGraw-Hill/Higher Education c2008 - xvi, 382 p. ill 26 cm

Includes bibliographical references (p. [358]-361) and index

ISBN: 9780073381022

LCCN: 2007009178

Subjects--Topical Terms:
Marketing research.

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