Cases in consumer behavior /
McEnally, Martha.
Cases in consumer behavior / Martha McEnally. - Upper Saddle River, N.J. : Prentice Hall, c2002. - 58 p. : ill. ; 27 cm.
Includes bibliographical references.
9780130665591
91031026
Consumer behavior--Case studies.
Consumers--United States--Case studies.
HF5415.32 / .T66 1992
658.8/342
Cases in consumer behavior / Martha McEnally. - Upper Saddle River, N.J. : Prentice Hall, c2002. - 58 p. : ill. ; 27 cm.
Includes bibliographical references.
9780130665591
91031026
Consumer behavior--Case studies.
Consumers--United States--Case studies.
HF5415.32 / .T66 1992
658.8/342