Consumer behavior and managerial decision making /
Kardes, Frank R.
Consumer behavior and managerial decision making / Frank R. Kardes. - 2nd ed. - Upper Saddle River, N.J. : Prentice Hall, c2002. - xviii, 457 p. : ill. ; 25 cm.
Includes bibliographical references (p. 417-439) and indexes.
0130916021
2001021949
Consumer behavior.
Decision-making.
HF5415.3 / .K298 2002
658.8/342
Consumer behavior and managerial decision making / Frank R. Kardes. - 2nd ed. - Upper Saddle River, N.J. : Prentice Hall, c2002. - xviii, 457 p. : ill. ; 25 cm.
Includes bibliographical references (p. 417-439) and indexes.
0130916021
2001021949
Consumer behavior.
Decision-making.
HF5415.3 / .K298 2002
658.8/342