Introduction to marketing management :
Rewoldt, Stewart Henry, 1922-
Introduction to marketing management : text and cases / Stewart H. Rewoldt, James D. Scott, Martin R. Warshaw. - 3rd ed. - Homewood Cliffs : R. D. Irwin, 1977 - xv, 755 p. : ill. ; 24 cm.
Includes bibliographical references and indexes.
Open access.
0256019282
7624277
Marketing--Management.
Marketing management--Case studies.
Introduction to marketing management : text and cases / Stewart H. Rewoldt, James D. Scott, Martin R. Warshaw. - 3rd ed. - Homewood Cliffs : R. D. Irwin, 1977 - xv, 755 p. : ill. ; 24 cm.
Includes bibliographical references and indexes.
Open access.
0256019282
7624277
Marketing--Management.
Marketing management--Case studies.