Introduction to marketing management :

Rewoldt, Stewart Henry, 1922-

Introduction to marketing management : text and cases / Stewart H. Rewoldt, James D. Scott, Martin R. Warshaw. - 3rd ed. - Homewood Cliffs : R. D. Irwin, 1977 - xv, 755 p. : ill. ; 24 cm.

Includes bibliographical references and indexes.

Open access.

0256019282

7624277


Marketing--Management.
Marketing management--Case studies.