Essentials of statistics in marketing /

Greensted, C. S.

Essentials of statistics in marketing / C. S. Greensted, A. K. S. Jardine, J. D. Macfarlane. - London : Heinemann, 1978 - xi, 257 p. : ill. ; 24 cm. - Institute of marketing. .

Bibliography: p. 243-245. Includes index.

Open access.

0434908851

74195636


Marketing--Statistical methods.
Statistics.