Quantitative techniques for marketing decisions /
Jolson, Marvin A.
Quantitative techniques for marketing decisions / Marvin A. Jolson and Richard T. Hise. - New York : Macmillan, 1973 - xi, 238 p. : illus. ; 24 cm.
Includes bibliographies.
Open access.
72190155
Marketing--Decision making.
Marketing--Mathematical models.
Marketing--Simulation methods.
Quantitative techniques for marketing decisions / Marvin A. Jolson and Richard T. Hise. - New York : Macmillan, 1973 - xi, 238 p. : illus. ; 24 cm.
Includes bibliographies.
Open access.
72190155
Marketing--Decision making.
Marketing--Mathematical models.
Marketing--Simulation methods.