Research froniters in marketing :
Research froniters in marketing : Dialogues and directions: 1978 educators Conference proceedings /
edited by Subhash C. Jain.
- Chicago : American Marketing Association, 1978.
- xi, 443 p. : ill. ; 28 cm.
- Series American Marketing Association ; 43 .
Includes bibliographies and index.
Closed.
0877571090
Marketing research--United States Congresses.
Includes bibliographies and index.
Closed.
0877571090
Marketing research--United States Congresses.