Media strategies for marketing places in crisis:
Ketter, Eran.
Media strategies for marketing places in crisis: improving the image of cities, countries and tourist destinations - Amsterdam Butter Worth Heinemann 2008 - xiv, 231p col, ill. 25cm
Includes bibliographical references and index
Tourism--Marketing.
Place marketing.
Advertising media planning.
Media strategies for marketing places in crisis: improving the image of cities, countries and tourist destinations - Amsterdam Butter Worth Heinemann 2008 - xiv, 231p col, ill. 25cm
Includes bibliographical references and index
Tourism--Marketing.
Place marketing.
Advertising media planning.