Contemporary advertising /
Bovee, Courtland L.
Contemporary advertising / Courtland L. Bovee and William F. Arens. - 2nd ed. - Homewood : Irwin, 1986 - xxvii, 62 p. : ill. ; 28 cm. - Irwin series in marketing .
Includes bibliographical references and indexes.
Open access.
0256033021
Advertising.
Contemporary advertising / Courtland L. Bovee and William F. Arens. - 2nd ed. - Homewood : Irwin, 1986 - xxvii, 62 p. : ill. ; 28 cm. - Irwin series in marketing .
Includes bibliographical references and indexes.
Open access.
0256033021
Advertising.