Microeconomics :

O'Sullivan, Arthur.

Microeconomics : principles, applications, and tools / Arthur O'Sullivan, Steven M. Sheffrin, Stephen J. Perez. - 6th ed. - Upper Saddle River, NJ : Pearson, 2009, c2010. - xxiv, 444 p. : Col.ill. ; 27 cm.

Previous ed. has title: Microeconomics.

Introduction: what is economics? -- Key principles of economics -- Exchange and markets -- Demand, supply, and market equilibrium -- Elasticity : a measure of responsiveness -- Market efficiency and government intervention -- Consumer choice with utility theory -- Production technology and cost -- Perfect competition -- Monopoly and price discrimination -- Market entry and monopolistic competition -- Oligopoly and strategic behavior -- Controlling market power : antitrust and regulation -- Imperfect information: adverse selection and moral hazard -- Public goods and public choice -- External costs and environmental policy -- The labor market, income, and poverty -- Unions, monopsony, and imperfect information -- International trade and public policy.

9780136094050 (pbk.) 0136094058 (pbk.)

2009005523


Microeconomics.

HB172 / .O85 2010

338.5