Shakespeare, Einstein, and the bottom line :
Kirp, David L.
Shakespeare, Einstein, and the bottom line : the marketing of higher education / David L. Kirp. - Cambridge, Mass : Harvard University Press, c2003. - vi, 328p ; 24cm.
Includes bibliographical references and index.
Open access.
0674016343
2003049914
Universities and colleges--United States.--Marketing.
Education, Higher--Public relations--United States.
Shakespeare, Einstein, and the bottom line : the marketing of higher education / David L. Kirp. - Cambridge, Mass : Harvard University Press, c2003. - vi, 328p ; 24cm.
Includes bibliographical references and index.
Open access.
0674016343
2003049914
Universities and colleges--United States.--Marketing.
Education, Higher--Public relations--United States.