Marketing /

Lamb, Charles W.

Marketing / Charles W. Lamb, Joseph F. Hair, Jr., Carl McDaniel. - 10th ed. - Mason, Ohio : South-Western Cengage Learning, c2010. - xxvii, 708 p. : col. ill. ; 29 cm.

Includes bibliographical references (p. 672-687) and indexes.

9780324591095 (hbk.) 0324591098 (hbk.)

2008935666


Marketing.
Marketing--Management.

HF5415 / .L2624 2010