The fast path to corporate growth : leveraging knowledge and technologies to new market applications /
Meyer, Marc H.
The fast path to corporate growth : leveraging knowledge and technologies to new market applications / Marc H. Meyer. - Oxford ; New York : Oxford University Press, 2007. - viii, 326 p. : ill. ; 25 cm.
Includes bibliographical references and index.
IBM rises from the ashes -- A framework for action -- Segmenting markets for growth -- Understanding user needs -- Creating design concepts, prototyping, and validating design choices -- How Honda innovates -- Product line and platform development -- Honda's Element comes to life -- Business model innovation -- New brand and product line development at Mars -- Making the business case -- Executive decision making -- Leading teams to growth.
9780195180862 (cloth : alk. paper)
2006022341
Success in business.
Creative ability in business.
New products--Management.
Business planning.
Marketing research.
Market segmentation.
Corporations--Growth.
HF5386 / .M564 2007
658.4
The fast path to corporate growth : leveraging knowledge and technologies to new market applications / Marc H. Meyer. - Oxford ; New York : Oxford University Press, 2007. - viii, 326 p. : ill. ; 25 cm.
Includes bibliographical references and index.
IBM rises from the ashes -- A framework for action -- Segmenting markets for growth -- Understanding user needs -- Creating design concepts, prototyping, and validating design choices -- How Honda innovates -- Product line and platform development -- Honda's Element comes to life -- Business model innovation -- New brand and product line development at Mars -- Making the business case -- Executive decision making -- Leading teams to growth.
9780195180862 (cloth : alk. paper)
2006022341
Success in business.
Creative ability in business.
New products--Management.
Business planning.
Marketing research.
Market segmentation.
Corporations--Growth.
HF5386 / .M564 2007
658.4