Marketing ethics /

Brenkert, George G.

Marketing ethics / George G. Brenkert. - Malden, MA : Blackwell Pub., 2008. - xii, 256 p. : ill. ; 24 cm. - Foundations of business ethics .

Includes bibliographical references (p. [241]-249) and index.

9780631214229 (hardcover : alk. paper) 9780631214236 (pbk. : alk. paper)

2007033955


Marketing--Moral and ethical aspects.
Marketing--Social aspects.
Business intelligence--Moral and ethical aspects.
Business ethics.

HF5415 / .B637 2008

174/.9381