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Consumer behavior /

Hoyer, Wayne D.

Consumer behavior / Wayne D. Hoyer, Deborah J. MacInnis. - 4th ed. - Boston : Houghton Mifflin Co., c2007. - 1 v. (various pagings) : ill. ; 26 cm.

Includes bibliographical references and indexes.

ISBN: 0618643729 (main student text) 0618731814 (exam copy)

LCCN: 2005936320

Subjects--Topical Terms:
Consumer behavior.

LC Class. No.: HF5415.32 / .H69 2007

Dewey Class. No.: 658.8/342

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