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Marketing scales handbook : a compilation of multi-item measures /

Bruner, Gordon C., 1954-

Marketing scales handbook : a compilation of multi-item measures / Gordon C. Bruner II, Paul J. Hensel. - Chicago, Ill., USA : American Marketing Association, c1992-c2005. - 4 v. ; 25 cm.

Vol. 3 by Gordon C. Bruner II, Karen E. James, Paul J. Hensel. Vol. 4 has subtitle: A compilation of multi-item measures for consumer behavior & advertising / Gordon c. Bruner II, Paul J. Hensel, Karen E. James.

Includes bibliographical references and indexes.

ISBN: 0877572267 : $149.95

LCCN: 92018858

Subjects--Topical Terms:
Marketing research--Statistical methods--Handbooks, manuals, etc.
Scaling (Social sciences)--Handbooks, manuals, etc.

LC Class. No.: HF5415.3 / .B785 1992

Dewey Class. No.: 658.8/3028

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