Marketing strategy /

Ferrell, O. C.

Marketing strategy / O.C. Ferrell, Michael D. Hartline. - 4e [ed.]. - Mason, OH : Thomson South-Western, c2008. - xxii, 717 p. : ill. ; 26 cm.

Includes bibliographical references and indexes.

0324362722

2006938699


Marketing--Management.
Marketing--Management--Case studies.

HF5415.13 / .M3586 2008