Shopper, buyer, and consumer behavior : theory, marketing applications, and public policy implications /

Lindquist, Jay D.

Shopper, buyer, and consumer behavior : theory, marketing applications, and public policy implications / Jay D. Lindquist, M. Joseph Sirgy. - 2nd ed. - Cincinnati, Ohio : Atomic Dog Publishing, c2003. - xxii, 598 p. : ill. ; 27 cm.

Includes bibliographical references and indexes.



1931442088 (pbk.)

2001093345


Consumer behavior.

HF5415.32 / .L555 2003

658.8/342