Collaborating with customers to innovate : conceiving and marketing products in the networking age /

Prandelli, Emanuela.

Collaborating with customers to innovate : conceiving and marketing products in the networking age / Emanuela Prandelli, Mohanbir Sawhney and Gianmario Verona. - Cheltenham, UK ; Northampton, MA : Edward Elgar, c2008. - xii, 161 p. : ill. ; 24 cm.

Includes bibliographical references (p. 133-154) and index.

9781847203731 1847203736

2008927975

GBA852310 bnb

014575805 Uk


New products.
Vernieuwing.
Cliënten.
Samenwerking.

HF5415.153 / .P73 2008

658.575