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The idea writers : copywriting in a new media and marketing era /

Iezzi, Teressa.

The idea writers : copywriting in a new media and marketing era / Teressa Iezzi. - 1st ed. - New York : Palgrave Macmillan, 2010. - 213 p. ; 24 cm.

ISBN: 9780230613881

LCCN: 2010035428

Subjects--Topical Terms:
Advertising copy.
Marketing.

LC Class. No.: HF5825 / .I49 2010

Dewey Class. No.: 659.14/4

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