APA
Chernev A., Kotler P., . (2009). Strategic Marketing Management. Chicago, IL: Brightstar Media, Inc.
Chicago
Chernev Alexander, Kotler Philip, . 2009. Strategic Marketing Management. Chicago, IL: Brightstar Media, Inc.
Harvard
Chernev A., Kotler P., . (2009). Strategic Marketing Management. Chicago, IL: Brightstar Media, Inc.
MLA
Chernev Alexander, Kotler Philip, . Strategic Marketing Management. Chicago, IL: Brightstar Media, Inc. 2009.