Event marketing : how to successfully promote events, festivals, conventions, and expositions /

Preston, Chris, 1961-

Event marketing : how to successfully promote events, festivals, conventions, and expositions / C. A. Preston. - 2nd ed. - Hoboken, NJ : John Wiley & Sons, c2012. - xix, 300 p. : ill. ; 25 cm. - Wiley event management series .

Includes bibliographical references and index.

9780470891070 (cloth : alk. paper) 9781118110713 (ebk.) 9781118110720 (ebk.) 9781118110737 (ebk.)

2012000700


Special events--Marketing.

GT3405 / .P74 2012

659