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Strategic marketing management /

Chernev, Alexander

Strategic marketing management / by Alexander Chernev: foreword by Philip Kotler - 9th ed. - USA Cerebellum Press c2018 - viii, 287 p. : ill. ; 23 cm.

Includes bibliographical references and index.

ISBN: 9781936572502

LCCN: 81006828

Subjects--Topical Terms:
Marketing--Management.

LC Class. No.: HF5415.13 / .F68 1981

Dewey Class. No.: 658.8

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