Determinants of customer perfection on private label brands among supermarkets in Nairobi CBD, Kenya
Onderi, Lineatte
Determinants of customer perfection on private label brands among supermarkets in Nairobi CBD, Kenya by Lineatte Onderi - June, 2017 - xi, 83 leaves
A thesis submitted to the Department of Management School of Business University of Eastern Africa, Baraton in partial fulfillment of the requirements for the Degree of Master of Business Administration (Marketing) by Onderi, Lineatte; June, 2017
Includes bibliographical references
Branding -- Private labels --Nairobi, Kenya
Consumer behavior -- Branding--Supermarkets
Marketing -- Management--Thesis
Determinants of customer perfection on private label brands among supermarkets in Nairobi CBD, Kenya by Lineatte Onderi - June, 2017 - xi, 83 leaves
A thesis submitted to the Department of Management School of Business University of Eastern Africa, Baraton in partial fulfillment of the requirements for the Degree of Master of Business Administration (Marketing) by Onderi, Lineatte; June, 2017
Includes bibliographical references
Branding -- Private labels --Nairobi, Kenya
Consumer behavior -- Branding--Supermarkets
Marketing -- Management--Thesis