Basic marketing : (Record no. 11297)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00897nam a2200277 a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0256068658 |
| 039 ## - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE] | |
| Level of effort used to assign subject headings | TLC |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | McCarthy, E. Jerome. |
| 245 10 - TITLE STATEMENT | |
| Title | Basic marketing : |
| Remainder of title | a managerial approach / |
| Statement of responsibility, etc. | E. Jerome McCarthy and William D. |
| 250 ## - EDITION STATEMENT | |
| Edition | 10th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Parreult : |
| Name of publisher, distributor, etc. | Irwin, |
| Date of publication, distribution, etc. | 1978 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xviii, 734 p. : |
| Other physical details | ill. ; |
| Dimensions | 26 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes index. |
| 506 ## - RESTRICTIONS ON ACCESS NOTE | |
| Terms governing access | Open access. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical subject | Marketing |
| General subdivision | Management. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Parreault, William D., joint author. |
| 949 ## - LOCAL PROCESSING INFORMATION (OCLC) | |
| a | BMAIN |
| c | HF5415.13 |
| d | .M3 1978 |
| g | 21283 |
| o | 34671 |
| 5 | N |
| 949 ## - LOCAL PROCESSING INFORMATION (OCLC) | |
| a | BMAIN |
| c | HF5415.13 |
| d | .M3 1978 |
| g | 21284 |
| o | 34672 |
| 5 | N |
| 961 ## - | |
| -- | 1 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | University of Eastern Africa, Baraton | Main Campus Library | Main Stack | 17.06.2019 | HF 5415.13 .M3 1978 | 21283 | 17.06.2019 | 1 | 17.06.2019 | Books | |||||
| Library of Congress Classification | University of Eastern Africa, Baraton | Main Campus Library | Main Stack | 17.06.2019 | HF 5415.13 .M3 1978 | 21284 | 23.07.2019 | 2 | 17.06.2019 | Books |