Strategies for implementing integrated marketing communications / (Record no. 12422)

MARC details
000 -LEADER
fixed length control field 00891nam a2200265 a 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0844235830
039 ## - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE]
Level of effort used to assign subject headings TLC
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Larry, Percy.
245 10 - TITLE STATEMENT
Title Strategies for implementing integrated marketing communications /
Statement of responsibility, etc. Percy Larry.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Chicago :
Name of publisher, distributor, etc. NTC Publishers,
Date of publication, distribution, etc. 1997.
300 ## - PHYSICAL DESCRIPTION
Extent xi, 241 p. :
Other physical details illus. ;
Dimensions 23 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes index.
506 ## - RESTRICTIONS ON ACCESS NOTE
Terms governing access Open.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical subject Communication in marketing.
852 1# - LOCATION
-- p$33.76
852 1# - LOCATION
-- p$33.76
949 ## - LOCAL PROCESSING INFORMATION (OCLC)
a BMAIN
c HF5415.123
d .P476 1997 c1
g 39192
p 33.76
5 N
949 ## - LOCAL PROCESSING INFORMATION (OCLC)
a BMAIN
c HF5415.123
d .P476 1997 c2
g 39193
p 33.76
5 N
961 ## -
-- 1
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type
    Library of Congress Classification     University of Eastern Africa, Baraton Main Campus Library Main Stack 18.06.2019   HF 5415.123 .P476 1997 c1 39192 18.06.2019 1 18.06.2019 Books
    Library of Congress Classification     University of Eastern Africa, Baraton Main Campus Library Main Stack 18.06.2019   HF 5415.123 .P476 1997 c2 39193 22.07.2019 2 18.06.2019 Books