Marketing plans : (Record no. 12925)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01093nam a2200313 a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0750641169 |
| 039 ## - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE] | |
| Level of effort used to assign subject headings | TLC |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | McDonald, Malcolm. |
| 245 10 - TITLE STATEMENT | |
| Title | Marketing plans : |
| Remainder of title | how to prepare them, how to use them / |
| Statement of responsibility, etc. | Macolm McDonald. |
| 250 ## - EDITION STATEMENT | |
| Edition | 4th. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Oxford : |
| Name of publisher, distributor, etc. | Butterworth-Heinemann, |
| Date of publication, distribution, etc. | 1999. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xviii, 578 p. : |
| Other physical details | ill. ; |
| Dimensions | 25 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes index. |
| 506 ## - RESTRICTIONS ON ACCESS NOTE | |
| Terms governing access | Open. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical subject | Marketing |
| General subdivision | Management. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical subject | Marketing |
| General subdivision | Planning. |
| 710 1# - ADDED ENTRY--CORPORATE NAME | |
| Corporate name or jurisdiction name as entry element | Institute of Marketing. |
| 852 1# - LOCATION | |
| -- | p$37.98 |
| 852 1# - LOCATION | |
| -- | p$37.98 |
| 949 ## - LOCAL PROCESSING INFORMATION (OCLC) | |
| a | BMAIN |
| c | HF5415.13.13 |
| d | .M369183 1999 |
| g | 45913 |
| p | 37.98 |
| 5 | N |
| 949 ## - LOCAL PROCESSING INFORMATION (OCLC) | |
| a | BMAIN |
| c | HF5415.13.13 |
| d | .M369183 1999 |
| g | 45914 |
| p | 37.98 |
| 5 | N |
| 961 ## - | |
| -- | 1 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type | Date last checked out |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | University of Eastern Africa, Baraton | Main Campus Library | Main Stack | 18.06.2019 | HF 5415.13.13 .M369183 1999 | 45913 | 18.06.2019 | 1 | 18.06.2019 | Books | ||||||
| Library of Congress Classification | University of Eastern Africa, Baraton | Main Campus Library | Main Stack | 18.06.2019 | 1 | HF 5415.13.13 .M369183 1999 | 45914 | 13.09.2019 | 2 | 18.06.2019 | Books | 11.09.2019 |