Cases in advertising and promotion management / (Record no. 13437)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00953nam a2200301 a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0256122725 |
| 039 ## - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE] | |
| Level of effort used to assign subject headings | TLC |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Quelch, John A. |
| 245 10 - TITLE STATEMENT | |
| Title | Cases in advertising and promotion management / |
| Statement of responsibility, etc. | John Quelch, Paul W. Farris. |
| 250 ## - EDITION STATEMENT | |
| Edition | 4th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Homewood, IL. : |
| Name of publisher, distributor, etc. | Irwin, |
| Date of publication, distribution, etc. | 1994. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xiii, 747 p. ; |
| Dimensions | 26 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references and index. |
| 506 ## - RESTRICTIONS ON ACCESS NOTE | |
| Terms governing access | Open Access. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical subject | Advertising |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical subject | Sales promotion |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Farris, Paul. |
| 949 ## - LOCAL PROCESSING INFORMATION (OCLC) | |
| a | BMAIN |
| c | HF5823 |
| d | .Q44 1994 |
| g | 37210 |
| 5 | N |
| 949 ## - LOCAL PROCESSING INFORMATION (OCLC) | |
| a | BMAIN |
| c | HF5823 |
| d | .Q44 1994 |
| g | 37211 |
| 5 | N |
| 961 ## - | |
| -- | 1 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | University of Eastern Africa, Baraton | Main Campus Library | Main Stack | 18.06.2019 | HF 5823 .Q44 1994 | 37210 | 18.06.2019 | 18.06.2019 | Books | |||||
| Library of Congress Classification | University of Eastern Africa, Baraton | Main Campus Library | Main Stack | 18.06.2019 | HF 5823 .Q44 1994 | 37211 | 25.07.2019 | 18.06.2019 | Books |