Marketing research / (Record no. 14512)

MARC details
000 -LEADER
fixed length control field 00762nam a2200253 a 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0618000623
039 ## - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE]
Level of effort used to assign subject headings TLC
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Parasuraman, A.
245 10 - TITLE STATEMENT
Title Marketing research /
Statement of responsibility, etc. A. Parasuraman, D. Grewal, R. Krishnan.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Boston :
Name of publisher, distributor, etc. Houghton Mifflin Co.,
Date of publication, distribution, etc. 2004.
300 ## - PHYSICAL DESCRIPTION
Extent xxi, 643 p. :
Other physical details ill. ;
Dimensions 24cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and index.
506 ## - RESTRICTIONS ON ACCESS NOTE
Terms governing access Open access.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical subject Marketing research.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Grewal, Dhruv.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Krishnan, R.
949 ## - LOCAL PROCESSING INFORMATION (OCLC)
a BMAIN
c HF5415.2
d .P37 2004
g 57872
5 N
961 ## -
-- 1
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
    Library of Congress Classification     University of Eastern Africa, Baraton Main Campus Library   18.06.2019   HF 5415.2 .P37 2004 57872 18.06.2019 18.06.2019 Books