Advertising media planning : (Record no. 15352)

MARC details
000 -LEADER
fixed length control field 02435cam a2200457 a 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780765620323 (cloth : alk. paper)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0765620324 (cloth : alk. paper)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0765620332 (pbk. : alk. paper)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780765620330 (pbk. : alk. paper)
039 ## - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE]
Level of effort used to assign subject headings TLC
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Kelley, Larry D.,
Dates 1955-
245 10 - TITLE STATEMENT
Title Advertising media planning :
Remainder of title a brand management approach /
Statement of responsibility, etc. Larry D. Kelley and Donald W. Jugenheimer.
250 ## - EDITION STATEMENT
Edition 2nd ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Armonk, N.Y. :
Name of publisher, distributor, etc. M.E. Sharpe,
Date of publication, distribution, etc. c2008.
300 ## - PHYSICAL DESCRIPTION
Extent viii, 188 p. :
Other physical details ill. ;
Dimensions 23 cm.
500 ## - GENERAL NOTE
General note Includes index.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical subject Advertising media planning.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical subject Brand name products.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical subject Marketing.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Jugenheimer, Donald W.
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 7
b cbc
c orignew
d 1
e ecip
f 20
g y-gencatlg
925 0# -
-- acquire
-- 2 shelf copies
-- policy default
949 ## - LOCAL PROCESSING INFORMATION (OCLC)
a BMAIN
c HF5826.5
d .K45 2008 c.1
g 70465
5 N
949 ## - LOCAL PROCESSING INFORMATION (OCLC)
a BMAIN
c HF5826.5
d .K45 2008 c.2
g 70466
5 N
955 ## - COPY-LEVEL INFORMATION (RLIN)
-- se40 2007-05-30 to DDC
-- sb21 2008-04-22 Z-CipVer
-- sb21 2008-04-22 to BCCD
961 ## -
-- 1
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Date last checked out Price effective from Koha item type
    Library of Congress Classification     University of Eastern Africa, Baraton Main Campus Library Main Stack 18.06.2019 1 HF 5826.5 .K45 2008 c.1 70465 05.04.2021 05.04.2021 18.06.2019 Books
    Library of Congress Classification     University of Eastern Africa, Baraton Main Campus Library Main Stack 18.06.2019 1 HF 5826.5 .K45 2008 c.2 70466 05.04.2021 05.04.2021 18.06.2019 Books