The new rules of marketing & pr : (Record no. 15437)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01057nam a2200301 a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780470379288 |
| 039 ## - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE] | |
| Level of effort used to assign subject headings | TLC |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Scott, David Meerman. |
| 245 14 - TITLE STATEMENT | |
| Title | The new rules of marketing & pr : |
| Remainder of title | how to use news releases, blogs, podcasting, viral marketing & online media to reach buyers directly. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Hoboken : |
| Name of publisher, distributor, etc. | John Wiley and Sons, |
| Date of publication, distribution, etc. | 2009. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxxi, 287 p ; |
| Dimensions | 22 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | includes index. |
| 506 ## - RESTRICTIONS ON ACCESS NOTE | |
| Terms governing access | Open. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical subject | Public relations. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical subject | Marketing. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical subject | Advertising. |
| 949 ## - LOCAL PROCESSING INFORMATION (OCLC) | |
| a | EMAIN |
| c | HF5415 |
| d | .I265 .S36 2009 C1 |
| g | 71360 |
| 5 | N |
| 949 ## - LOCAL PROCESSING INFORMATION (OCLC) | |
| a | BMAIN |
| c | HF5415 |
| d | .I265 .S36 2009 C2 |
| g | 71361 |
| 5 | N |
| 949 ## - LOCAL PROCESSING INFORMATION (OCLC) | |
| a | BMAIN |
| c | HF5415 |
| d | .I265 .S36 2009 c.3 |
| g | 74000 |
| 5 | N |
| 961 ## - | |
| -- | 1 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | University of Eastern Africa, Baraton | Main Campus Library | Main Stack | 18.06.2019 | HF 5415 .I265 .S36 2009 C1 | 71360 | 18.06.2019 | 1 | 18.06.2019 | Books | |||||
| Library of Congress Classification | University of Eastern Africa, Baraton | Main Campus Library | Main Stack | 18.06.2019 | HF 5415 .I265 .S36 2009 C2 | 71361 | 22.07.2019 | 2 | 18.06.2019 | Books | |||||
| Library of Congress Classification | University of Eastern Africa, Baraton | Main Campus Library | Main Stack | 18.06.2019 | HF 5415 .I265 .S36 2009 C2 | 74000 | 29.03.2021 | C.3 | 18.06.2019 | Books |