A framework for marketing management / (Record no. 15555)

MARC details
000 -LEADER
fixed length control field 01336cam a22003374a 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0130185256
039 ## - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE]
Level of effort used to assign subject headings TLC
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Kotler, Philip.
245 12 - TITLE STATEMENT
Title A framework for marketing management /
Statement of responsibility, etc. Philip Kotler.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Upper Saddle River, N.J. :
Name of publisher, distributor, etc. Prentice Hall,
Date of publication, distribution, etc. c2001.
300 ## - PHYSICAL DESCRIPTION
Extent xv, 352 p. :
Other physical details ill. ;
Dimensions 24 cm.
500 ## - GENERAL NOTE
General note "'A framework for marketing management' is a condensed version of 'Marketing management'"--Preface.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and index.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical subject Marketing
General subdivision Management.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Kotler, Philip.
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 7
b cbc
c orignew
d 1
e ocip
f 20
g y-gencatlg
925 0# -
-- acquire
-- 1 shelf copies
-- policy default
949 ## - LOCAL PROCESSING INFORMATION (OCLC)
a BMAIN
c HF5415.13
d .K636 2001
g 72888
5 N
961 ## -
-- 1
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Total Checkouts Total Renewals Full call number Barcode Date last seen Date last checked out Price effective from Koha item type
    Library of Congress Classification     University of Eastern Africa, Baraton Main Campus Library   18.06.2019 2 2 HF 5415.13 .K636 2001 72888 21.11.2021 20.10.2021 18.06.2019 Books