Strategic marketing : (Record no. 15650)

MARC details
000 -LEADER
fixed length control field 02313cam a22003978a 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780199556601 (pbk.)
039 ## - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE]
Level of effort used to assign subject headings TLC
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name West, Douglas C.
245 10 - TITLE STATEMENT
Title Strategic marketing :
Remainder of title creating competitive advantage /
Statement of responsibility, etc. Douglas West, John Ford and Essam Ibrahim.
250 ## - EDITION STATEMENT
Edition 2nd ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New York :
Name of publisher, distributor, etc. Oxford University Press,
Date of publication, distribution, etc. 2010.
263 ## - PROJECTED PUBLICATION DATE
Projected publication date 1002
300 ## - PHYSICAL DESCRIPTION
Extent xxvi, 585p. 24cm :
Other physical details ill.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical subject Marketing
General subdivision Decision making.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical subject Marketing
General subdivision Management.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Ford, John B.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Ibrahim, Essam.
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 7
b cbc
c orignew
d 1
e ecip
f 20
g y-gencatlg
925 0# -
-- acquire
-- 2 shelf copies
-- policy default
949 ## - LOCAL PROCESSING INFORMATION (OCLC)
a BMAIN
c HF5415.135
d .W47 2010 c.1
g 75000
5 N
949 ## - LOCAL PROCESSING INFORMATION (OCLC)
a BMAIN
c HF5415.135
d .W47 2010 c.2
g 75001
5 N
955 ## - COPY-LEVEL INFORMATION (RLIN)
-- xj10 2010-01-13
-- xj10 2010-01-13 to Dewey
-- rd05 2010-01-13
961 ## -
-- 1
963 ## -
-- Justine Vanner; phone: +44-01865353733; fax: +44-01865353244; email: justine.vanenr@oup.com; bc: heather.melvin@oup.com
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Date last checked out Copy number Price effective from Koha item type
    Library of Congress Classification     University of Eastern Africa, Baraton Main Campus Library Main Stack 18.06.2019 1 HF 5415.135 .W47 2010 c.1 75000 18.11.2019 04.11.2019 1 18.06.2019 Books
    Library of Congress Classification     University of Eastern Africa, Baraton Main Campus Library Main Stack 18.06.2019   HF 5415.135 .W47 2010 c.2 75001 23.07.2019   2 18.06.2019 Books