Integrated marketing communication / (Record no. 17092)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00975nam a2200289 a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0750619384 |
| 039 ## - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE] | |
| Level of effort used to assign subject headings | TLC |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Linton, Ian. |
| 245 10 - TITLE STATEMENT | |
| Title | Integrated marketing communication / |
| Statement of responsibility, etc. | Ian Linton and Kevin Morley. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Oxford : |
| Name of publisher, distributor, etc. | Butterworth-Heinemann, |
| Date of publication, distribution, etc. | 1995. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 135 p. ; |
| Dimensions | 24 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes index. |
| 506 ## - RESTRICTIONS ON ACCESS NOTE | |
| Terms governing access | Open. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical subject | Communication in marketing. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical subject | Advertising media planning. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Morley, Kevin, jt. author. |
| 852 1# - LOCATION | |
| -- | p$27.84 |
| 852 1# - LOCATION | |
| -- | p$27.84 |
| 949 ## - LOCAL PROCESSING INFORMATION (OCLC) | |
| a | BMAIN |
| c | HF5415.123 |
| d | .L57 1995 c1 |
| g | 39843 |
| p | 27.84 |
| 5 | N |
| 949 ## - LOCAL PROCESSING INFORMATION (OCLC) | |
| a | BMAIN |
| c | HF5415.123 |
| d | .L57 1995 c2 |
| g | 39844 |
| p | 27.84 |
| 5 | N |
| 961 ## - | |
| -- | 1 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Date last checked out | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | University of Eastern Africa, Baraton | Main Campus Library | Main Stack | 19.06.2019 | 2 | 1 | HF 5415.123 .L57 1995 c1 | 39843 | 24.02.2022 | 08.11.2021 | 1 | 19.06.2019 | Books | ||||
| Library of Congress Classification | University of Eastern Africa, Baraton | Main Campus Library | Main Stack | 19.06.2019 | HF 5415.123 .L57 1995 c2 | 39844 | 24.02.2022 | 2 | 19.06.2019 | Books |