Marketing management : (Record no. 17318)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01281nam a2200337 a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0072863706 |
| 039 ## - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE] | |
| Level of effort used to assign subject headings | TLC |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Mullins, John W. (John Walker) |
| 245 10 - TITLE STATEMENT | |
| Title | Marketing management : |
| Remainder of title | a strategic decision-making approach / |
| Statement of responsibility, etc. | John W. Mullins, Orville C. Walker, Jr., Jean-Claude Larreche. |
| 250 ## - EDITION STATEMENT | |
| Edition | 5th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New York : |
| Name of publisher, distributor, etc. | McGraw-Hill, |
| Date of publication, distribution, etc. | 2005. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxiv, 520 p. ; |
| Dimensions | 26 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Rev. ed. of: Marketing management : a strategic, decision-making approach / Harper W. Boyd, Jr. ...[et al.] |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes index. |
| 506 ## - RESTRICTIONS ON ACCESS NOTE | |
| Terms governing access | Open access. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical subject | Marketing |
| General subdivision | Management. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Walker, Orville C. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Larreche, Jean-Claude. |
| 852 ## - LOCATION | |
| -- | p|44.99 |
| 949 ## - LOCAL PROCESSING INFORMATION (OCLC) | |
| a | BMAIN |
| c | HF5415.13 |
| d | .M845 2005 c1 |
| g | 58431 |
| p | 44.99 |
| 5 | N |
| 949 ## - LOCAL PROCESSING INFORMATION (OCLC) | |
| a | BMAIN |
| c | HF5415.13 |
| d | .M35 2005 c.2 |
| g | 63687 |
| 5 | N |
| 949 ## - LOCAL PROCESSING INFORMATION (OCLC) | |
| a | BMAIN |
| c | HF5415.13 |
| d | .M35 2005 c.1 |
| g | 63688 |
| 5 | N |
| 961 ## - | |
| -- | 1 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type | Date due | Date last checked out |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | University of Eastern Africa, Baraton | Main Campus Library | Main Stack | 19.06.2019 | HF 5415.13 .M845 2005 c1 | 58431 | 19.06.2019 | 1 | 19.06.2019 | Books | |||||||
| Library of Congress Classification | University of Eastern Africa, Baraton | Main Campus Library | Main Stack | 19.06.2019 | HF 5415.13 .M845 2005 c2 | 63687 | 23.07.2019 | 2 | 19.06.2019 | Books | |||||||
| Library of Congress Classification | University of Eastern Africa, Baraton | Main Campus Library | Main Stack | 19.06.2019 | 1 | HF 5415.13 .M845 2005 c3 | 63688 | 29.07.2019 | 3 | 19.06.2019 | Books | 27.10.2019 | 29.07.2019 |