Advanced brand management : (Record no. 40893)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01050cam a2200301 i 4500 |
| 001 - CONTROL NUMBER | |
| control field | 20882491 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20210324075122.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 190211s2019 enka b 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 2018487150 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780857195890 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Language of cataloging | eng |
| Transcribing agency | DLC |
| Description conventions | rda |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HD69.B7 |
| Item number | T448 2019 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Temporal, Paul, |
| Relator term | author. |
| 245 10 - TITLE STATEMENT | |
| Title | Advanced brand management : |
| Remainder of title | building and activating a powerful brand strategy / |
| Statement of responsibility, etc. | by Paul Temporal. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | Third edition. |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
| Place of production, publication, distribution, manufacture | Petersfield, Hampshire, Great Britain : |
| Name of producer, publisher, distributor, manufacturer | Harriman House Ltd, |
| Date of production, publication, distribution, manufacture, or copyright notice | 2019. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | x, 302 pages : |
| Other physical details | illustrations ; |
| Dimensions | 25 cm |
| 336 ## - CONTENT TYPE | |
| Content type term | text |
| Content type code | txt |
| Source | rdacontent |
| 337 ## - MEDIA TYPE | |
| Media type term | unmediated |
| Media type code | n |
| Source | rdamedia |
| 338 ## - CARRIER TYPE | |
| Carrier type term | volume |
| Carrier type code | nc |
| Source | rdacarrier |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references and index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Brand name products |
| General subdivision | Management. |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) | |
| a | 7 |
| b | cbc |
| c | origcop |
| d | 3 |
| e | ncip |
| f | 20 |
| g | y-gencatlg |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | University of Eastern Africa, Baraton | Main Campus Library | Main Stack | 24.03.2021 | HD 69 .B7 T448 2010 | 79256 | 24.03.2021 | C.4 | 24.03.2021 | Books | |||||
| Library of Congress Classification | University of Eastern Africa, Baraton | Main Campus Library | Main Stack | 24.03.2021 | HD 69 .B7 T448 2010 | 78435 | 24.03.2021 | C.2 | 24.03.2021 | Books | |||||
| Library of Congress Classification | University of Eastern Africa, Baraton | Main Campus Library | Main Stack | 24.03.2021 | HD 69 .B7 T448 2010 | 78436 | 24.03.2021 | C.1 | 24.03.2021 | Books |